Lenovo worked with Amazon Ads on strategic campaigns and high-impact placements to help them connect with the growing gaming community in the UAE. They used Amazon DSP video, display banners, and more to showcase their cutting-edge laptop devices.
Publisher Uses SSP: A publisher integrates their website or digital platform with a supply-side platform (SSP) to manage and offer their ad inventory to potential buyers in real-time.
Het advertentienetwerk aangewend die informatie en voorziet publishers over advertentietags welke ze direct op hun pagina’s mogen inrichten.
Daarnaast worden budgetten en capping in het gehele netwerk gehonoreerd. Dat betekent het daar geen individueel beheer benodigd is.
This RTB process ensures that ad inventory is sold at the best possible price fairly and transparently, benefiting both publishers and advertisers by efficiently matching supply with demand.
Het gehele proces aangaande programmatic adverteren kan zijn vast te leggen in een gesloten systeem: dit programmatic ecosysteem.
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Once they were ready, they created a campaign with display ads from Amazon DSP, which would regelrecht consumers to an Insta EMI application webpage where they could learn more.
Retargeting displays ads to online visitors who have interacted with the brand or advertiser in the past.
As a pioneer in the kitchen device industry, Anova was looking for an equally innovative advertising platform. They wanted a solution that would enable them to tell their unique dupliceert story while producing top-notch performance.
Infolinks plaatst contextuele advertenties met verschillende zoekwoorden in je inhoud vanwege verdere relevantie en gebruikersinteractie. Het koppelt advertenties specifiek met je inhoud en gebruikers kunnen een advertentie opmaken als ze een muisaanwijzer op een gemarkeerd zoekwoord houden.
Because publishers can collect bids from multiple demand sources before their ad server is called, it allows them to secure higher CPMs. Advertisers also benefit as they’re able to purchase inventory that they otherwise might have missed out on.
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What does programmatic advertising mean for you? It's a great automated tool to maximize your ad spending and see the results in real-time. You can also see these ads at work by visiting any read more of your favorite websites right now.